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Turn your stores into a platform for online growth

Ocado’s Store Based Automation helps you grow online grocery profitably from your existing stores, serving more collection and delivery orders while keeping aisles clear for shoppers

Shoppers want flexible collection, local delivery and faster options. As online demand grows, picking more orders in busy aisles can slow teams down and disrupt shoppers, and orders waiting for collection take up space, limiting how many a store can handle.

Store Based Automation (SBA) lets stores handle more local demand, including shorter lead time orders, without crowding aisles or slowing shoppers down. It creates a dedicated area for online order fulfilment within or beside the store, so retailers can unlock more capacity from the network they already have.

Ocado retrieval bot operating on a storage grid above orange totes
Offer full store range of up to 20 k SKUs from a single site
Pick a basket of 50 items in under 5 minutes
Enables 3 x storage density of a typical store
Customer using a smartphone while pushing a shopping trolley outside a store

Reimagine the role of the store

Most stores were designed to serve shoppers walking the aisles, not to meet the added demands of fulfilling online orders at scale. As online volumes grow, that design gap becomes a genuine constraint. Extra pickers compete with shoppers for the same aisles, picking slows, and completed orders take up space needed for stock and replenishment. Relying on additional labour can extend this model only so far, and most retailers are already approaching that limit. Approached differently, though, these same stores can become a platform to fuel online growth.

Stores are already strategically placed to serve local demand, located close to shoppers and stocked with inventory suited to local buying patterns.

Store Based Automation is designed to capitalise on that existing advantage, adding capacity without the operational pressure of deploying additional labour into the same space.

Transform existing store space into online capacity

SBA moves suitable high-volume picking into a dedicated automated area. Its ultra-dense Grid stores products for efficient retrieval, while associates can continue to pick items from the wider store range when manual handling makes more sense.

Ocado’s software uses real-time availability and demand information to guide which products are held in the Grid and which are picked from the store. That mix can change as buying patterns, promotions and the assortment evolve, helping each location make better use of its space.

Prepare more orders without crowding the aisles
Retrieval bots bring products to picking stations, reducing the time pickers spend walking. This adds online capacity without sending more pickers into the aisles shoppers use.
Offer more choice from one location
Shoppers can access products held in the dense Grid alongside the wider store range. Adjusting which products sit in each area helps the operation respond to local demand and offer more choice from the same site.
Make collection and delivery handover simpler
Completed orders are brought together and held ready for collection or delivery. Where a site includes dedicated collection points, shoppers and delivery partners can pick up orders without entering the store, keeping handover away from busy aisles.

How Store Based Automation works

Click to learn more about Store Based Automation.
 
On-Grid Robotic Pick
 
Software
 
The Grid
 
Collection Points

Plan your next stage of
online growth

Tell us how demand is changing across your stores, which orders are hardest to serve and where picking or collection creates pressure today. We’ll assess peak volumes, product range, service windows, available space and labour needs to identify where SBA could add capacity for growth and complement a wider network fulfilment strategy.

Connect store automation to your wider fulfilment network

A smooth order starts with the right stock in the right place. Products need to be replenished, online availability must reflect what the store can fulfil, and teams need to know when orders are ready for handover. Ocado’s SBA software helps coordinate these steps across the automated area and the surrounding store.

Ocado works with you to define how SBA connects with your ecommerce, inventory and delivery systems. Automated stores can then play a complementary role alongside manually picked stores, dark stores and centralised fulfilment centres, with each location serving the orders it is best suited to handle.

FAQ

Frequently asked questions about Store Based Automation.

It is a compact automated grocery fulfilment solution designed for installation in or beside a store. It combines dense storage, retrieval, picking and order handling to add dedicated capacity for local online orders.

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