Consumer Goods Fulfilment Automation

Warehouse associate picking products into totes on a Chuck AMR

Consumer packaged goods operations must deliver complete, accurate orders while handling mixed cases, retail specific requirements, direct to consumer eaches and sharp seasonal peaks. Labour intensive movement and limited warehouse space can make every new channel more expensive to serve. Ocado Mobile Robot Solutions coordinate each, case, pallet and cage movement within existing facilities, while Ocado Storage and Retrieval Solutions use compact vertical storage and intelligent retrieval to increase inventory capacity and feed high throughput workflows.

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Explore Warehouse Productivity Solutions

From bulk movement to individual item fulfilment

Retail customers expect accurate, on time and shelf ready shipments. Ecommerce and direct to consumer growth add each picking and parcel flows to operations built around cases and pallets, while promotions and holidays increase volume as retailer compliance requirements stay fixed. Manual case picking and pallet movement increase labour cost and error risk, poor sequencing creates extra handling at the store or downstream facility, and space constraints can split inventory across locations, increasing travel and making order consolidation harder. CPG operators need automation that can coordinate different units of handling without isolating ecommerce from the core distribution operation.

One connected operation from receiving to dispatch

Warehouse associate walking beside a Chuck AMR carrying boxes and totes

Improve each and case picking

Use system-directed prompts, dynamic zoning and task handovers to reduce unnecessary walking and support accurate each and case picking.

Porter AMR transporting a pallet stacked with cardboard boxes through a warehouse

Automate heavy movement

Automate pallet, cage and full-case transport across cross-docking, putaway, replenishment, picking and dispatch, with loads up to 1,500 kg or 3,300 lb.

Ocado retrieval bot operating above storage totes within the grid

Increase storage capacity

Ocado Storage and Retrieval Solutions use vertical cubic storage and intelligent retrieval to increase inventory capacity while keeping stock accessible for high-throughput workflows.

Warehouse operator monitoring operational data across two computer screens

Protect service priorities

Use Ocado IQ to coordinate people, robots and tasks around urgency, inventory location, workload and available capacity.

Two warehouse associates reviewing documents with a laptop beside storage racks

Connect operational data

Connect warehouse and enterprise systems with live task and resource data, giving supervisors clearer visibility of throughput, developing queues and service risk.

Add flexible capacity and improve productivity at speed

Ocado’s Mobile Robot Solutions bring Chuck AMR and Porter AMR together through Ocado IQ, keeping people, robots, equipment, and tasks connected across the operation. Chuck AMR carries orders and guides associates through each pick, helping them work faster and more accurately. Porter AMR automates the movement of pallets, cages, and full cases, while the Ocado IQ App extends system-directed work to areas where robots are not used. Ocado IQ orchestrates the entire operation in real time to improve throughput, efficiency, and reliability.

Designed for rapid deployment in existing facilities, the solution adapts to different workflows and demand patterns without major infrastructure changes. Operators can add capacity as needed and create a practical path from targeted workflow automation to a more connected, end-to-end operation.

Build for density and sustained throughput

Ocado's Storage and Retrieval System (OSRS) combines ultra-high-density vertical cube storage, autonomous bots, robotic picking, and AI-powered warehouse software to keep inventory compact, accessible, and moving efficiently. OSRS increases capacity, throughput, speed, and accuracy while reducing space requirements and manual oversight.

Designed for both new and existing facilities, the system can accommodate a wide range of products and scale as demand grows. It can also work alongside mobile robotics, giving operators a practical path from targeted workflow automation to a more connected, end-to-end automated operation.

Proven across complex, multi-channel fulfilment

Ocado combines an operator's understanding of complex fulfilment with mobile robotics deployed at more than 120 sites worldwide and used to pick more than one billion units. Within these solutions, Ocado IQ uses live operational data to orchestrate people, robots and tasks across picking and product movement workflows, so productivity comes from smarter coordination rather than robot count alone. Ocado's storage and retrieval systems add high-density capacity where space and sustained throughput matter most.

The modular portfolio allows CPG operators to begin with the movement or workflow creating the greatest cost, constraint or service risk, then expand automation as channels, volumes and requirements evolve. Ocado works alongside each customer from operational discovery through deployment and ongoing optimisation, shaping the solution around the realities of the operation.

Yes. Chuck AMR supports item and case picking workflows, while Porter AMR moves pallets, cages and full cases. Ocado Storage and Retrieval Solutions can supply inventory to high-throughput workstations.

Move more products, cases and pallets through less space

From bulk movement to individual item fulfilment

One connected operation from receiving to dispatch

Build the right automation mix for your operation

Add flexible capacity and improve productivity at speed

Build for density and sustained throughput

Proven across complex, multi-channel fulfilment

The Ultimate Guide to ASRS

Why Cubic ASRS Is the Key to Future-Proofing Your Warehouse

How can smarter product flow increase throughput and lower your cost per case?

Ready to improve productivity and reliability in your operations?

FAQ

Move more products, cases and pallets through less space

From bulk movement to individual item fulfilment

One connected operation from receiving to dispatch

Build the right automation mix for your operation

Add flexible capacity and improve productivity at speed

Build for density and sustained throughput

Proven across complex, multi-channel fulfilment

The Ultimate Guide to ASRS

Why Cubic ASRS Is the Key to Future-Proofing Your Warehouse

How can smarter product flow increase throughput and lower your cost per case?

Ready to improve productivity and reliability in your operations?

FAQ

Can Ocado support both case and each picking?

Can the solutions work in an existing facility?

How does the system support peak demand?

What financing options are available for mobile robotics?

From bulk movement to individual item fulfilment

Proven across complex, multi-channel fulfilment