Grocery Ecommerce Platform

Online growth takes more than attracting shoppers. Built for grocery, Ocado's ecommerce solution supports the shopper journey from search to checkout and repeat purchase. It turns browsing into completed baskets by connecting search and personalisation with the supply chain, fulfilment and delivery experience behind every order.

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See the capabilities that drive growth

Customer shopping for groceries on a laptop

Digital grocery creates a demanding customer journey

Grocery baskets are large, repetitive and personal. Shoppers want to find routine items quickly, discover something new, and trust that availability, substitutions and delivery choices reflect what the retailer can actually deliver. When search, promotions, inventory and fulfilment operate as separate systems, friction shows up throughout the journey. Products become harder to find, offers feel generic, and the storefront can promise more than the operation can execute. Each gap chips away at conversion and trust. The opportunity is to treat the digital storefront as part of the operating model, not a layer added on top of it.

Win new customers

Turn discovery into a first order

SEO-ready storefronts help more shoppers find your offer, while smart search and product discovery make a broad range easier to explore. Tailored promotions increase relevance, and intelligent slot management and pricing help customers find delivery or collection options that suit their needs. Together, these capabilities improve conversion and turn more first visits into completed orders.

Scale to

50,000+
SKUs

Convert demand

Turn interest into a completed basket

Smart Shop uses intelligence to surface relevant products as shoppers build their basket, while targeted offers and Checkout Walk highlight missed items, promotions and best sellers before checkout. Together, they reduce friction and create more opportunities to grow basket value.

Personalise the experience

Making every shopping experience feel relevant to that shopper

Favourites, targeted suggestions and personalised offers adjust the experience to each shopper, rather than showing everyone the same storefront.

Personalised offers at

1:1
scale

Build loyalty

Give shoppers more reasons to return

Favourites, personalised offers and repeat order tools remove effort from routine grocery purchases, creating a more convenient experience that keeps shoppers coming back.

Automated subscriptions and repeat order tools built in.

Unlock new revenue streams

Turn shopper engagement into revenue

Retail media placements across search and browse, personalised advertising and connections to chosen advertising platforms help retailers create incremental revenue and scale their retail media strategy.

Retail media and promotions built in.

Illustration of connected online grocery shopping, fulfilment and delivery services

A customer promise the operation can keep

Ocado connects the digital experience with the systems that decide what can be sold, fulfilled and delivered. Availability tied to each delivery slot reflects real inventory and operational capacity, so the storefront only offers products and service options the network can execute. This matters because demand growth only creates value when the operation can fulfil it profitably. Shared intelligence helps retailers balance shopper choice with availability, fulfilment capacity and delivery economics as conditions change, rather than treating the storefront and the operation as two separate businesses.

Built from live online grocery operations

Ocado has run online grocery at scale for more than 25 years, first through its own retail operation and since then alongside grocery retailers around the world. That experience shapes the digital journey itself, not just the technology behind it: what to show, when to substitute, and how to keep a promise the operation can actually deliver.

Ocado delivery driver handing shopping bags to a customer

How much more could your digital storefront deliver?

We look at where shoppers are dropping off today, whether that is search, checkout, loyalty or the promise itself, and help you identify which capability would move the number that matters most to your business.

Explore related solutions:

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Explore Fulfilment You are here Ecommerce Explore Supply Chain Explore Last Mile Explore Ocado Smart Platform

It’s built as both a web and app-based experience, designed specifically for the size, frequency and complexity of grocery baskets, including repeat purchases, favourites, promotions, availability and delivery choices, rather than being adapted from general ecommerce software.

Capture more online demand

Digital grocery creates a demanding customer journey