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Fulfil more online orders from the stores you already run

Turn your stores and dark stores into productive local fulfilment hubs

Your stores already put products close to customers. In-Store Fulfilment (ISF) can help retailers make the most of that reach. Built for grocery and powered by the Ocado Smart Platform, ISF guides teams through picking and order preparation, helping them work faster while protecting basket quality. It coordinates orders through to collection or dispatch, so you can serve growing online demand from the network you already have.

Store associate picking fresh produce for an online grocery order
Up to 300 units picked per hour
More than 1,200 live stores
Under 20 minutes to prepare on demand orders for dispatch

Grow online capacity without overloading the store

Collection, home delivery and on-demand orders compete with in-store shopping for the same inventory, people and space. As volumes rise, replenishment, substitutions, unnecessary walking and complex handovers can slow teams down.

In-Store Fulfilment turns incoming orders into clear priorities. It guides associates along optimised pick routes and coordinates each order from allocation to handover, helping them fulfil more orders accurately while protecting product availability and the in-store shopping experience.

Improve the economics of every local order

Every unnecessary step adds time and cost. In-Store Fulfilment prioritises orders by their service commitments, guides associates along efficient pick routes and coordinates each basket through to handover. Teams can spend more time preparing accurate orders and less time deciding what to do next, making fulfilment more productive across stores and dark stores.
Make every pick count
Optimised routes reduce unnecessary travel and help associates find products quickly. The solution can achieve up to 300 units picked per hour. It is designed to double pick productivity within 18 months, a result already achieved by one retail partner.
Use the right flow for each order

Batch picking combines planned orders to make better use of each trip through the store. Express Pick gives urgent, single orders a dedicated flow, allowing teams to work to shorter lead times alongside scheduled demand.

Keep orders moving through handover

Guided picking, substitutions, packing and post-pick steps help associates prepare orders for consolidation, staging, collection or dispatch with fewer avoidable delays.

Deliver the choice, quality and speed shoppers expect

Speed only creates value when customers receive the right products in good condition. In-Store Fulfilment supports a broad grocery range, including fresh, chilled, frozen, service-counter and bulky items that need different handling.

Overhead view of storage totes containing groceries and household products
Offer more of the store range online

Specialised picking flows support prepared and service-counter products as well as large or complex items, helping retailers offer customers more choice from the stores they already run.

Grocery bags packed inside a red tote on a conveyor
Build in quality checks

System-driven checks, minimum expiry date guidance and packing instructions help associates select the right products and protect freshness through preparation.

Ocado grocery delivery vans parked outside a depot
Meet different delivery and collection needs

Support scheduled, short lead-time and on-demand orders within one operation. For suitable on-demand orders, Express Pick can prepare the basket for dispatch in under 20 minutes. The solution can also connect with third-party delivery providers where the operating model requires it.

Choose the level of connection that fits your operation

Begin with a focused picking requirement or connect In-Store Fulfilment with more of the Ocado Smart Platform.
Powered by retailer In-store Fulfilment
Powered by retailer Ecommerce
Powered by retailer Supply Chain
Powered by retailer Last Mile

Fulfilment: provided by OSP. Ecommerce, supply chain and last mile: powered by retailer.

 

 Option Best suited to
Role in the operation
ISF pick only
Retailers targeting picking flow and productivity Guided picking and post pick processes, with other capabilities powered by the retailer as defined in the solution scope.
OSP Managed Fulfilment Retailers seeking a broader managed fulfilment scope In-Store Fulfilment within an agreed OSP configuration, connected to the retailer capabilities and systems required for the operation.
OSP end-to-end Retailers seeking a connected online grocery operation In-Store Fulfilment connected with selected OSP ecommerce, supply chain and last mile capabilities.

Add automation where it creates value

Where demand, space and order economics support dedicated automated capacity, Store Based Automation provides another option within the wider OSP fulfilment strategy. Ocado helps retailers define the right role for each solution and how manual and automated activities should connect.

Find more capacity in your store network

Tell us how your stores handle online orders, from peak demand and picking routes to handover. We’ll identify where better coordination could free up capacity and recommend an In-Store Fulfilment configuration that fits your operation.

FAQ

Frequently asked questions about In-Store Fulfilment.

Ocado In-Store Fulfilment is intelligent software for coordinating manual online grocery fulfilment in stores and dark stores. It guides picking and post pick activity and can operate as a focused solution or as part of a broader fulfilment network.

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