Fulfill more online orders from the stores you already run
Turn your stores and dark stores into productive local fulfillment hubs
Your stores already put products close to customers. In-Store Fulfillment (ISF) can help retailers make the most of that reach. Built for grocery and powered by the Ocado Smart Platform, ISF guides teams through picking and order preparation, helping them work faster while protecting basket quality. It coordinates orders through to pickup or shipment, so you can serve growing online demand from the network you already have.

Grow online capacity without overloading the store
Pickup, home delivery and on-demand orders compete with in-store shopping for the same inventory, people and space. As volumes rise, replenishment, substitutions, unnecessary walking and complex handoffs can slow teams down.
In-Store Fulfillment turns incoming orders into clear priorities. It guides associates along optimized pick routes and coordinates each order from allocation to handoff, helping them fulfill more orders accurately while protecting product availability and the in-store shopping experience.
Improve the economics of every local order
Every unnecessary step adds time and cost. In-Store Fulfillment prioritizes orders by their service commitments, guides associates along efficient pick routes and coordinates each basket through to handoff. Teams can spend more time preparing accurate orders and less time deciding what to do next, making fulfillment more productive across stores and dark stores.Batch picking combines planned orders to make better use of each trip through the store. Express Pick gives urgent, single orders a dedicated flow, allowing teams to work to shorter lead times alongside scheduled demand.
Guided picking, substitutions, packing and post-pick steps help associates prepare orders for consolidation, staging, pickup or shipment with fewer avoidable delays.
Deliver the choice, quality and speed shoppers expect
Speed only creates value when customers receive the right products in good condition. In-Store Fulfillment supports a broad grocery range, including fresh, chilled, frozen, service-counter and bulky items that need different handling.

Specialized picking flows support prepared and service-counter products as well as large or complex items, helping retailers offer customers more choice from the stores they already run.

System-driven checks, minimum expiration date guidance and packing instructions help associates select the right products and protect freshness through preparation.

Support scheduled, short lead-time and on-demand orders within one operation. For suitable on-demand orders, Express Pick can prepare the order for shipment in under 20 minutes. The solution can also connect with third-party delivery providers where the operating model requires it.
Choose the level of connection that fits your operation
Fulfillment: provided by OSP. Ecommerce, supply chain and last mile: powered by retailer.
| Option | Best suited to |
Role in the operation |
| ISF pick only |
Retailers targeting picking flow and productivity | Guided picking and post pick processes, with other capabilities powered by the retailer as defined in the solution scope. |
| OSP Managed Fulfillment | Retailers seeking a broader managed fulfillment scope | In-Store Fulfillment within an agreed OSP configuration, connected to the retailer capabilities and systems required for the operation. |
| OSP end-to-end | Retailers seeking a connected online grocery operation | In-Store Fulfillment connected with selected OSP ecommerce, supply chain and last mile capabilities. |
Add automation where it creates value
Find more capacity in your store network
Tell us how your stores handle online orders, from peak demand and picking routes to handoff. We’ll identify where better coordination could free up capacity and recommend an In-Store Fulfillment configuration that fits your operation.
FAQ
Frequently asked questions about In-Store Fulfillment.
Ocado In-Store Fulfillment is intelligent software for coordinating manual online grocery fulfillment in stores and dark stores. It guides picking and post pick activity and can operate as a focused solution or as part of a broader fulfillment network.
No. It is a software led solution for manual fulfillment. Deployment still requires suitable devices, connectivity, configuration and integration for the agreed scope.
Yes. In-Store Fulfillment is designed to connect with relevant store, ecommerce and inventory systems. The required interfaces and responsibilities are defined around the capabilities and workflows the retailer wants to retain.
Yes. Batch picking and Express Pick support different order missions, helping stores coordinate planned orders, short lead time orders and on demand orders within the same operation.
Yes. In-Store Fulfillment supports both customer facing stores and dedicated dark stores. The workflow and deployment are configured around each location's range, layout and order demand.
Retailers can establish a common software, workflow and training model, then configure it for further locations. It can also operate alongside other solutions like Store Based Automation.





























